A major website project for Cornwall National Landscape, transforming a planned page framework into a live, usable platform for the Management Plan and a new CSR hub.
Cornwall National Landscape needed a structured framework of pages for the next iteration of its Management Plan, due in 2027. The project also included a new CSR hub to help businesses engage with work across People, Place, Nature and Climate.
The original brief described the core deliverable as a wardrobe: a structured framework of pages where content could be added later. As the project developed, it became clear that the framework needed real content to make sense to the team, funders and stakeholders.
We recently delivered a major website project for Cornwall National Landscape, building on a relationship we have developed over the past five years.
This was a project we were proud to win through tender. Not just because of the scale, but because of what it set out to do.
The brief was to create new digital assets. The biggest part was something described as a wardrobe: a structured framework of pages with the idea that content could be hung later.
That wardrobe was designed to prepare the site for the next iteration of the Management Plan coming in 2027. Alongside it sat a new CSR hub, designed to help businesses engage with and support work across People, Place, Nature and Climate.
Very early on, something became clear. A website without content is hard to understand and even harder to demonstrate to the client, funders and stakeholders. So while the brief focused on structure, the reality called for something more complete.
At its heart, it solves a simple problem: how do you take something important, but difficult to engage with, and make people actually use it?
How we meet these challenges with solutions:
The Management Plan contained a large volume of important information that needed to be reorganised into a format people could actually navigate and use online.
A website structure without real content is difficult to understand, test or demonstrate, especially when stakeholders need to see how the final experience will work.
The new system needed to be useful immediately while also preparing the site for the next Management Plan cycle.
Leaving the new section in staging for a year or more risked the platform becoming outdated before it was used.
We mapped the Management Plan into themes, connected pages and clear journeys so users could move through the content by topic, place and purpose.
Everything was developed in staging, with weekly check-ins and shared tools giving the Cornwall National Landscape team regular access to review, test and refine progress.
Rather than leaving the framework empty, we worked through the existing Management Plan and populated the site so the platform could go live and start delivering value sooner.
Behind the scenes, we used ACF and a tailored block catalogue so the team could continue building pages from searchable, reusable components.
The Management Plan is no longer just a static document. It is now a website experience that can be explored, searched, updated and expanded over time.
The site now provides a strong foundation for future strategy, engagement and content development as the next Management Plan takes shape.
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A major website project for Cornwall National Landscape, transforming a planned page framework into a live, usable platform for the Management Plan and a new CSR hub.
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